CONTENT CREATION
Support your brand with unique content creation
In pharma, it’s more important than ever to find effective ways to reach and engage with healthcare professionals.
eDetailings / CLM presentations, personalized eMails and messages, websites and portals for HCPs are an opportunity for your brand's growth, as they help to build and maintain strong professional relationships with your Customers.
What we do
CLM presentations help med reps to engage in more captivating and meaningful conversations with HCPs. CLM content should be interactive, informative, visually appealing, and easy to use.
Collecting data during face-to-face visits or remote communication, eDetailing helps to understand what interests the doctors and also assists in adapting content to their preferences (individual needs).
Given the large number of companies offering CRM / CLM solutions (including leaders such as Veeva, IQVIA and Salesforce), as well as the variety of devices used, CLM presentations have different technical requirements. All these details need to be considered at the development, testing, and content delivery stages.
Triggered mailings allow med reps and pharmaceutical companies to send personalized messages to HCPs after certain marketing activities such as personal visits, calls, or before events.
These mailings also effectively convey important information to a target audience not covered by personal visits. They serve as a valuable channel for exchanging information about brand updates, new product launches, clinical trial results, and industry news.
Regardless of the channel type, it is important that your audience receives visually appealing, well-structured, and error-free messages (HTML emails, messenger messages) that reflect the key principles of your brand’s guidelines.
Websites function as a virtual access points for HCPs to obtain information about the company and the brand.
HCP portals go a step further by offering a gated and personalized platform for HCPs, acting as centralized repositories for exclusive content. They provide a wide range of features, including medical literature, clinical guidelines, interactive tools, and Learning Management Systems (LMS). This enables HCPs not only to expand their knowledge and stay updated with the latest trends in the field, but it also builds loyalty and strengthens their connection to the brand.
The development and support of websites and HCP portals come with unique challenges and specific requirements that need to be considered during project implementation. Ensuring compliance with the industry regulations, maintaining data security, and selecting the right technology or CMS for scalability are crucial considerations.
At VMKhealth, we fully understand the importance of creating high-quality, unique content and the potential challenges your company may face. We strive to achieve high standards in content development.
Our experience in medical marketing and technical expertise enable us to create creative designs and develop effective eDetailings / CLM presentations, electronic messages, websites, and educational portals. These resources help your brand engage audiences and strengthen relationships with HCPs
