Omnichannel strategy imple­mentation

DermLab is an educational web platform for dermatologists that supports them on their learning journey.

It is also an integral component of the company’s omnichannel ecosystem which was developed as part of the overall project.

Omnichannel strategy implementation

Case description


DermLab effectively addressed the company’s need for an educational platform for dermatologists, aligning with the omnichannel marketing strategy

The platform supports HCPs in enhancing their knowledge and skills in the field, and by offering certification upon course completion, which adds valuable credentials to their professional profiles.

DermLab became an integral component within the broader omnichannel ecosystem, providing the company with valuable insights into HCPs’ engagement.

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